Radio… an oldie but a goodie!
Radio is a great way to test creatives at a low out of pocket cost. Why not use an on-air personality to endorse and further promote your product? Having radio included in your media spend can help build awareness. Just like TV, radio is fragmenting. With the rise of digital radio consumption such as Pandora, Spotify, Sirius XM and Podcasts; there are multiple ways to reach your target audience.
Take a minute to think about your day. Do you listen to music on your commute? Do you ever put the radio on while you’re cleaning the house? Maybe you listen to a podcast during your gym workout? With so many people consuming media in a variety of ways at all times of the day, it makes sense to consider these other mediums as an effective way to further your message consistently to the right consumer at the right time. We would love to chat with you about these impactful options.
Out of Home… the old billboard routine!
Now I know what you’re thinking; those big billboards are reserved for big beer companies, that local law firm, or even the occasional new hit show that’s coming out. Oh wait, you know what I’m talking about. As you read this, can you picture those specific companies or brands? If the answer is yes, that means those large billboards might actually have gotten your attention at one point or another. Is it possible that spending some advertising dollars on OOH might help build awareness for your brand?
Whether you’re looking to build a plan nationally or locally, billboards, bus wraps, bus stop terminals etc are a great way to do that. Maybe you are looking to drive traffic to your local retail store. Again, this may be an opportunity to make an impact on your target audience and local community. Billboards are evolving as technology is evolving. OOH spans these billboards but also bulletins, digital bulletins, posters, wallscapes and even sides of buses, on taxis or spaces in an airport. Whatever you are looking to achieve, we can help guide you along the way. This may be the beginning of something special!